If you want people to find your website you are going to need to learn a little bit about Search Engine Optimisation or SEO. SEO can get really detailed and technical and lots of people just go, "noooo, too hard" and hand it over to an SEO expert. However, it is possible to learn enough about SEO to get the basics right on your website. I highly recommend that you learn as much as you can about this important topic. That way, if you do decide to hand your SEO tasks over to an expert, you will at least speak their language.
The following links are some useful articles for starting to learn about SEO.
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Pat Flynn's Experiments with SEO
Pat Flynn calls himself "the crash test dummy of online business" and is one of the more well known leaders in the online business space. This link takes you to a list of experiments he has done and experiences he has shared in making SEO work for him.
What Is SEO/Search Engine Optimization?
This article has a lot of useful information about SEO... what it is, how to do it, how to make it work for you and how not to get the big search engine companies mad at you. Check out the other articles on Search Engine Land, it's a fantastic resource website.