Are you one of those people who think that your business website is something you can set and forget? If so, you need to think again. Here are 3 really painful reasons why.
REASON #1 - GOOGLE KEEPS CHANGING
Google search algorithms are being constantly updated. These updates can (and often do) significantly affect your Google rankings. If your Google rankings aren’t high enough, your potential clients can’t find you. End. Of. Story!!!
REASON #2 - WE LOVE OUR MOBILE PHONES
An increasing number of people are accessing your website from their mobile phones. Mobile phones have very small screens. If your website isn’t optimized for mobile, your potential clients are going to come to your website and leave immediately because your site is unusable. What are the chances that they’ll try again from something with a bigger screen? Not very high….
REASON #3 - WE ARE ALL GETTING OLDER
Did you know that, in Australia, more than 4 million people have a disability of some sort? That’s 1 out of every 5 people! That d isability could range from having arms that aren’t long enough to let you read the newspaper (aging eyesight) to really serious conditions like blindness. Guess what! If your website isn’t set up to enable those people to read (or at least listen to) the website’s contents, then once again, bye-bye potential customers!
OKAY, YOU WANT TO DO SOMETHING ABOUT IT, BUT WHERE DO YOU START?
So what can you do to ensure your website is up with the times?
Here are 10 questions you and every other business owner or CEO should be asking about your website:
Can people find your website? More importantly can they EASILY find it?
Do the contents of your website contain the key words that people are searching for on Google?
What is your page rank on Google? Do you show up on the 1st page? The 3rd page? Not at all?
How many people are visiting your website each month?
How much time are people spending on your website?
Where are they spending their time? What areas on which pages get the most interest and engagement?
Does your website lay out make it easy for your visitors to find what they are looking for?
Can people with aging eyes or blindness or some other sort of disability access the content on your website?
Do you do simple things like make sure that all your images have an alternative (alt-tag) description so a text reader can tell your customer what’s in the image? Or have transcripts of videos so people who have hearing problems can understand what is being said?
Most importantly of all, do you measure how useful each page is to your website visitors? If you don’t know what’s not working, how will you ever fix it?
They say that the definition of insanity is to keep on doing things exactly the same way you’ve always done them, but wondering why nothing improves!
Don’t be that person. Don’t treat your website like a “set-and-forget” part of your business.
Make your customers happy! Check your website and make sure they can easily access the services and products you are providing!
If you’d like to know more about the impact of poorly designed websites on your potential customers, email me at firstname.lastname@example.org and I’ll send you a white paper entitled “Why Accessible Websites Really Matter”.