Are Potential Customers Walking Away? Stop Making This One Stupid Mistake …

“Paddle!” my coach yelled.

I did. I paddled like 10,000 demons were after me.


The frothing green wave swept around my rented SUP (stand up paddleboard) and left me floating dead in the water.

Woman in a blue bikini on a standup paddleboard meeting an oncoming wave

Sighing, I turned the board around, checked over my shoulder for another wave and lined things up to try again.

I was getting pretty frustrated … not to mention sore … after nearly an hour of unsuccessfully trying to catch … and then surf … a wave.

And my coaching session was nearly up.

I checked over my shoulder again, tensing my aching muscles in anticipation.

“Here it comes”, my coach yelled.

“Paddle. Paddle harder! Harder!!”

Nope. Not happening this time either. That foam-topped wave just swept right on past, leaving me doubled over, gasping for breath and feeling dispirited.

I was ready to give up.

I wobbled my way over to my coach, envying how he bobbed up and down on the waves with practiced ease.

I expected some sympathy. Some positive talk. You know … some “oh, you were so close, you’ll get it next time, for sure” talk.

I got none of that.

Instead, I got the full force of his 10,000 watt laser glare.

“I’d like to give you a good kick up the backside,” he snarled.

I stared at him, mouth agape.

“What?” I sputtered. “Why?”

“Because,” he spat through gritted teeth, “every time you try to catch the wave … every single stinking time … you give up just before you hit success.”

I didn’t believe him.

The problem must be something else.

I knew I had paddled hard. The ONLY reason I stopped paddling was because I could feel the wave breaking around me. And if it was breaking around me, it meant I’d missed it, so what was the point of keeping on paddling?

But … you don’t shell out good money for a coach and then not listen to their advice, right? I mean, that’s just another definition of insanity.

So I tried one more time.

And like every other time, that frustrating, uncaring wave passed me by.

But this time, instead of giving up in disappointment, I kept paddling like a mad thing. And paddled. And paddled some more.

And blow me down, I picked up enough speed that I actually caught up with the front of the wave.

Which promptly hurled me forward so powerfully that I nearly fell off.

It’s the same in the world of online business.

You try and you try and you try, but when the front of the wave races past … you give up.

And you bob around aimlessly, waiting for the next wave. And while you’re waiting you decide to try a different tactic, a different technique.

You change business models. You read about a different sure-fire way of getting traffic to your website. You discover another marketing guru to follow.

And you line yourself up for the next wave and start all over again.

And all that momentum you had before … is lost.

What if ...

What would happen if this time, you just kept paddling … even though it feels like the wave has passed you by? And kept paddling and kept paddling until your momentum gets you to the front of that wave.

How exhilarating would it feel to finally have that surge of success! To have that wave grab you and fling you into a new future.

Man and dog standing on a standup paddle board surrounded by calm water

It would be amazing!

“Yeah, sure. Sounds nice”, I can hear you thinking.

“But that was a truckload of work just to get me to where I’m now bobbing aimlessly in the water and now I’m completely out of energy. My arms are completely out of juice. There is no more paddle left in them.”

I hear you.

I’ve been there myself with my online business.

But I figured out a way to get things moving again and that “way” is helping me catch bigger and bigger waves.

Want to know what it is?

My wave catching recipe ...

My recipe for building up momentum is pretty simple and here it is.

There are three steps:

  1. Line up your board with the direction the wave is going

  2. Keep paddling hard

  3. Let the wave’s power take over and move you forward

Sound weird? Yup. But it works.

Let me give you a bit more detail.

1. Line Up Your Board With The Direction The Wave Is Going

Trying to surf in the opposite direction that a wave is going would be pretty dumb, right?